Trust Agents

The 10th Anniversary Edition of Trust Agents helpscompanies get back on track in their efforts to build reputation, attention, and trust.

In the years since authors Chris Brogan and Julien Smith first released their groundbreaking bookTrust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th Anniversary Edition ofTrust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace.

Celebrating a decade in print, thisNew York Times bestseller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of Artificial Intelligence and automation. From using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance. This must-have guide:

• Provides expert advice on creating and growing brand influence
• Features specific strategies for small businesses, nonprofits, the hospitality industry, corporations, and more
• Discusses the six main tenets of trust agents and their use
• Explores online tools that foster better relationships, increased sales, and greater profits
• Explains the relationship between trust, social capital, and media

The 10th Anniversary Edition ofTrust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is a valuable source of knowledge for any organization operating in the Digital Age.

CHRIS BROGAN is the founder of the StoryLeader system, a business advisor, and keynote speaker. He is the co-founder of the PodCamp digital media conference series.

JULIEN SMITH is theNew York Times bestselling author of 3 books, includingTrust Agents, and the founder of Breather, a technology company for which he raised over $150 million. He created the popular podcastIn Over Your Head, which appeared on Sirius Satellite Radio. Julien consults and speaks with Fortune 500s on building trust and engagement with audiences online, while also building new products for underserved, growing markets.

Acknowledgments ix

Introduction xi

1. Trust, Social Capital, and Media 1

2. Make Your Own Game 33

3. One of Us 77

4. The Archimedes Effect 123

5. Agent Zero 157

6. Human Artist 199

7. Build an Army 233

8. The Trust Agent 253

9. Whats Next 277

Index 303